SHAUNA                   STAFFORD MEDIA 

You know yourself and your company, product or idea better than anyone.

You are intelligent, descriptive and passionate when delighting friends at a dinner party or talking to a stranger on a plane. People really are interested in what you say and you get constant positive feedback. So when the media comes to call, or when you’re given a public speaking task, you assume you’re ready.

And that’s the first mistake most public speaking newcomers make.

When you talk to the media, or an audience, everything you have ever imagined about conversing with another person changes in an instant. Unless you have learned how to deliver your headline and key points in an authentic and charismatic way, facing the media or a room full of strangers could make you question everything you thought you knew about yourself and your ability to communicate.

Which is why an investment in communications training is so worthwhile, because speaking in public can often be the doing or undoing of a reputation, a product launch or an individual’s confidence. Preparation and practice are the keys to public speaking confidence.